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Enhancing E-E-A-T with Authorship Markup

In today's SEO landscape, establishing author credibility is crucial. Google's recent updates to Search Quality Rater Guidelines (January 2025) emphasize E-E-A-T principles more than ever. This workflow demonstrates how to leverage Agent WordLift to create comprehensive authorship markup that enhances your content's trustworthiness.

Watch the Workflow in Action​

See how Agent WordLift creates and manages authorship markup automatically:

Quick Start​

Begin with this simple prompt to create authorship markup:

Create authorship markup for [Author Name]. Include their professional background, current role, and significant achievements.

How it Works​

Agent WordLift follows a comprehensive process to create authoritative authorship markup:

  1. Information Gathering

    • Scans trusted sources (Bing, Google, LinkedIn, Google Books)
    • Verifies professional information
    • Identifies key achievements and credentials

  2. Markup Generation

    • Creates JSON-LD structured data
    • Includes verified professional details
    • Links to authoritative profiles

  3. Knowledge Graph Integration

    • Stores data as RDF triples
    • Maintains data consistency
    • Enables future updates

Advanced Usage​

Creating Author Biographies​

After storing the authorship markup, generate a compelling biography:

Generate a concise, professional biography using the stored information for [Author Name].

Updating Existing Markup​

Keep author information current with this prompt:

Update the authorship markup for [Author Name] with their latest achievements and roles.

Best Practices​

  • Verification: Always verify author information from multiple authoritative sources
  • Completeness: Include all relevant professional credentials and achievements
  • Consistency: Maintain consistent author information across your website
  • Updates: Regularly review and update author information to reflect current roles and achievements

The Impact on SEO​

Proper authorship markup contributes to your content's E-E-A-T signals by:

  • Establishing author expertise and credibility
  • Creating verifiable connections to professional profiles
  • Supporting content trustworthiness
  • Enhancing structured data for better search visibility
tip

For scaled content operations, consider using the Content Generation Tool in conjunction with authorship markup to maintain consistent author attribution across your website.

Next Steps​

Learn more about E-E-A-T and structured data: Here are some articles from your website that cover E-E-A-T and structured data: