Local SEO Tools Reference

This guide provides detailed information about Agent WordLift's Local SEO tools, their capabilities, and technical specifications. For a strategic overview of local SEO best practices, see our article on Optimizing Local SEO - How to Create Winning Strategies.

Available Tools

Google Business Profile Analyzer

Provides comprehensive information about any business's Google Business Profile.

Key capabilities:

• Retrieve complete business information (name, address, phone, website)
• Access ratings, review counts, and business attributes
• View business hours, popular topics, and categories
• Analyze images and additional features

Usage syntax:

Analyze the Google Business Profile for "[business name]" in "[City,State,Country]"

Advanced options:

• Use CID, place_id, or spp identifiers for precise targeting:

Analyze the Google Business Profile using cid:[number]

or

Analyze the Google Business Profile using place_id:[value]

Local Pack Analyzer

Examines Google's Local Pack results for specific search queries and locations.

Key capabilities:

• Identify businesses appearing in the Local Pack
• Retrieve ratings and review information
• Analyze business attributes and characteristics
• Understand ranking factors for Local Pack inclusion

Usage syntax:

Show me the Local Pack results for "[keyword]" in "[City,State,Country]"

Example keywords:

• Service-based: "plumbers", "electricians", "lawyers"
• Product-based: "coffee shops", "bookstores", "pharmacies"
• Specific queries: "best pizza delivery", "emergency dentist"

Business Ranking Tracker

Monitors a business's position in both Local Pack and organic search results.

Key capabilities:

• Check if a business appears in the Local Pack
• Identify position in organic search results
• View snippets and featured content
• Compare visibility across multiple keywords

Usage syntax:

Track the rankings of "[business name]" for "[keyword]" in "[City,State,Country]"

Advanced use:

• Track multiple keywords in one request:

Track the rankings of "[business name]" for these keywords: "[keyword1]", "[keyword2]", "[keyword3]" in "[City,State,Country]"

Q&A Analysis Tool

Examines customer questions and business responses on Google Business Profiles.

Key capabilities:

• Review all customer questions (answered and unanswered)
• Analyze business response patterns and response rate
• Identify common question topics and trends
• Evaluate engagement metrics over time

Usage syntax:

Analyze questions and answers for "[business name]" in "[City,State,Country]"

Analysis depth:

• Standard depth (default): Retrieves approximately 20 questions
• Deep analysis: Add depth parameter for more questions:

Analyze questions and answers for "[business name]" in "[City,State,Country]" with depth:50

Technical Notes

Location Format

For optimal results, use the following format for locations:

• City,State,Country without spaces after commas
• Examples: Manhattan,New York,United States or Rome,Lazio,Italy
• For general searches, you can use just the country: United States

Language Support

These tools support multiple languages. Specify the language code for non-English searches:

Analyze the Google Business Profile for "[business name]" in "[City,State,Country]" in language:fr

Supported language codes include:

• en - English (default)
• fr - French
• es - Spanish
• de - German
• it - Italian
• And many more

Data Freshness

The data returned by these tools is typically current within 24-48 hours of changes to Google's search results or business listings.

Data Limitations

While these tools provide comprehensive information, some limitations apply:

• Image content analysis is not available
• Detailed review content may be limited
• Internal business metrics are not accessible
• Some data may be unavailable for businesses with minimal online presence

Integration Examples

Combining Multiple Tools

For comprehensive analysis, combine multiple tools in a single request:

For "Mountain View Cafe" in "Denver,Colorado,United States":
1. Analyze their Google Business Profile
2. Check their rankings for "best coffee shop"
3. Examine their customer Q&A
4. Provide an overall assessment and recommendations

Cross-Location Analysis

Compare the same business across different locations:

Compare the Google Business Profiles and local rankings for:

1. Holland & Barrett in "London, England, United Kingdom "
2. Holland & Barrett in "Manchester, England, United Kingdom "

Highlight key differences and location-specific factors.

Competitive Analysis

Compare multiple businesses in the same location:

Analyze and compare these three restaurants in "Boston,Massachusetts,United States":
1. "Legal Sea Foods"
2. "Union Oyster House"
3. "Neptune Oyster"
Compare their profiles, rankings, and customer engagement.

Common Error Troubleshooting

If you encounter errors, try these solutions:

Error Message	Likely Cause	Solution
"Invalid location format"	Incorrect location formatting	Use format "City,State,Country" without spaces after commas
"No Google Business Profile found"	Business name not recognized	Try adding location to name, use more popular name variation, or use identifier if available
"No search results found"	Low search volume or niche keyword	Try more popular or broader keywords
"Request failed"	Temporary API issue	Wait a few moments and try again

By using these tools effectively, you can gain valuable insights into your local search presence and make data-driven optimization decisions.